Learn How We Support Equestrian Brands and Riders
Behind the Brand
Our Story Goes Beyond Photography
With a camera in one hand and reins in the other, I've spent the last 19 years capturing the beauty and authenticity of equestrian life. As a professional photographer since 2006, my journey has led me from wedding photography to magazine covers and ultimately to my true passion: serving the equestrian community.
But photography is just the beginning. Today, I combine my deep industry knowledge with AI-powered marketing, branding, and sponsorship strategies to help equestrian businesses, brands, and riders grow—effortlessly.
Where Expertise Meets Innovation
- Official photographer for Miss Rodeo Canada for 4 years
- Multiple magazine cover features
- Award-winning commercial photography
- 13 years of equestrian sponsorship, large-scale livestock events, and show management
- Social media strategy for leading equestrian brands
- AI-driven branding and marketing support for equestrian businesses
- Sponsorship development & digital growth strategies
hello
I'm Nicole
As one of Alberta’s top equine photographers, I’ve spent nearly two decades helping equestrians elevate their brands, secure sponsorships, and stand out in a competitive industry. My passion for equestrian life has driven me to offer more than just photography—I provide a full suite of services, from strategic marketing and influencer support to AI-powered branding and business solutions.
In 2025, I’m thrilled to introduce a new chapter in my business as my adult daughter, Dolly, joins the team, bringing fresh energy and ideas to help even more equestrians succeed.
My journey as a professional photographer began in 2006, and with time has come invaluable experience. I’ve captured over 100 weddings, been the official photographer for Miss Rodeo Canada, earned magazine covers, and even had my work displayed on billboards. As thrilling as those accomplishments are, nothing compares to capturing the bond between horse and rider.
As someone who understands what it means to love horses deeply, this passion drives my work.
Beyond photography, I’ve spent over 13 years immersed in equestrian sponsorships—managing campaigns ranging from grassroots events to Western Canada’s largest and oldest agricultural fair. Whether you’re a rider, brand, or event organizer, you’ve come to the right place for expertise.
On the digital marketing front, I know how time-consuming managing an online presence can be (trust me, I’d rather be watching my pasture full of ponies). With AI-driven tools, content automation, and branding strategies, I make marketing effortless—so you can focus on what matters most: your horses and your business.
hey
I'm Dolly
A fun fact about me—my grandma affectionately called me "Dolly" the day I was born because I was just too cute to resist… and the name stuck!
Growing up, I had the unique opportunity to tag along with my mom on her commercial shoots, which sparked my love for being both in front of and behind the camera. That early exposure led me to become a macro influencer, where I help brands connect authentically with their audiences.
But my journey doesn’t stop there! I’m honoured to be the Canadian Pony Club’s representative on the Pony Club International Alliance Youth Advisory Board, as well as to serve as a youth representative for Alberta North Region and the National Canadian Pony Club. I’ve also competed at multiple National Canadian Pony Club competitions, proudly representing Alberta North.
On the training side, I’ve been fortunate to train in France under the guidance of Michel Ismulan, Jamie Campbell (New Zealand selections coach), and Lucy Olphert. I recently completed a year-long scholarship with Lucy Olphert Showjumping from New Zealand, where I gained hands-on experience in professional riding, sponsorship, media relations, and personal brand building. In spring 2025, I’ll be travelling to Portugal to continue training and competing—an opportunity I’m incredibly excited about!
In addition to riding and training, I co-host The Good Horse Podcast, where I share my love for the equestrian world with listeners. I also work with social media clients, helping them navigate branding, sponsorships, and digital marketing strategies. Though I may be young, my experience in social media management, sponsorships, and brand partnerships has given me a deep understanding of how to create meaningful connections and drive real results for brands.
I’m beyond excited to keep growing, learning, and sharing my journey with you!
nicole
Rainy days, good books, and the colour grey—the mood of choice
dolly
Lover of all things bougie in a coffee cup and the girl you want to go thrifting with.
Mapping Success in the Equestrian World
Your Equestrian AI & Digital Strategy Partner helps riders, brands, and events grow through smart AI-powered marketing, sponsorship support, and digital branding. Whether you need help with social media, sponsorships, content creation, or business growth strategies, we’ve got the tools to make it easier.
If you're a rider looking for sponsors, a business searching for brand visibility, or a creative ready to scale, we’re here to connect the dots and help you succeed.
FOLLOW Nicole Marie
T. 780.806.1368
E. hello@nicolemarie.photo