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If you’re an equestrian brand owner or influencer, you’re always looking for ways to grow, connect, and succeed. Our blog is here to help with practical tips, strategies, and expert advice on social media, marketing, sponsorships, and more. Whether you want to boost your online presence, simplify your business, or build strong partnerships, you’ll find the guidance you need to take your brand to the next level.

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What is an Equestrian Influencer?

I was asked the other day what an Equestrian Influencer was.

The person asking the question had the impression that an influencer had celebrity status OR wanted loyal fans on their social media.

Yes, if you were to lookup an Influencer in the dictionary, it would describe someone with the power to affect the members in their audience or following because of the knowledge and relationship with that audience.

AND…

It would describe someone with a distinct niche, whose following is determined by that topic niche’s size. The person actively engages with, knows their niche and is an everyday ambassador like you and me.

 

WHAT DOES THAT MEAN TO ME?

Simply that there is a new type of influencer to gain recognition in the Social Media Influencers’ world.

Influencers with a small number of followers, often less than 1,000, but those followers are interested and willing to engage with the Influencer. This is an important idea for Equestrians wanting to become an Equestrian Influencer.

Being a Micro or a Nano Influencer will allow you to build a brand around a small but loyal following. This will allow your followers to be a part of a tight community, and let’s face it, when you have a group of like-minded people with a shared interest all with each other’s backs, things happen.

To come full circle, what is an Equestrian Influencer?

An Equestrian Influencer is you and I, and together we can build you an audience that is your own personal cheering squad…so shake your pom-poms because a good cheerleader is not measured by the height of their jumps but by the span of their spirit.

Rodeo Queens have a direct influence on the equestrians that follow their social media accounts

Read more interesting posts on influencers, social media and equine marketing HERE.

Mapping Success in the Equestrian World

Your Equestrian AI & Digital Strategy Partner helps riders, brands, and events grow through smart AI-powered marketing, sponsorship support, and digital branding. Whether you need help with social media, sponsorships, content creation, or business growth strategies, we’ve got the tools to make it easier.

If you're a rider looking for sponsors, a business searching for brand visibility, or a creative ready to scale, we’re here to connect the dots and help you succeed.

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